Jamie Gilpin brings 15 years of sales, marketing and branding knowledge to Envoy. As chief marketing officer, she plays a key role in driving a powerful brand for Envoy that represents its dedication to providing education, support, unparalleled value and a better experience overall for both businesses and individuals navigating through the arduous immigration process. She oversees the B2B and B2C marketing strategies, including demand generation, brand management, online and offline marketing, website and content management, public relations, event marketing and partner/channel marketing.
Prior to joining Envoy, Gilpin was the vice president of marketing and branding at CareerBuilder LLC. In that role, she directed the development of strategic marketing and was responsible for B2B strategy, including marketing operations, product marketing, demand generation, advertising, promotions, events, customer intelligence, e-commerce and customer experience.
Gilpin received a master’s degree in business administration from Northwestern University’s Kellogg School of Management and a bachelor’s degree in public relations from Florida State University. She is a frequent speaker and author on the topics of recruiting, workforce issues, the skills gap, employer brand, candidate behavior, marketing and big data. Gilpin also sits on the advisory board of Innovate+Educate, a nonprofit implementing research-based strategies to close the national skills gap and bridge the opportunity divide.
Gilpin studied the relationships between job seekers and employers for more than a decade and became passionate about the skills gap and employers’ inability to find qualified talent, especially in the STEM areas. Foreign nationals are an important part of an overall workforce planning strategy and, given that 6 of 10 foreign born college students graduate with STEM degrees, she believes that the work Envoy is doing is critical to the success of the U.S. economy and society.