United Arab Emirates Launches Advertiser Permit for Social Media Creators

Key Point 

• The United Arab Emirates has introduced a mandatory Advertiser Permit for individuals posting promotional content on social media, effective three months from August 2025 

Social Media Advertising Regulation 

The United Arab Emirates (UAE) has announced the launch of the Advertiser Permit, a new regulatory requirement for individuals who publish promotional content, paid or unpaid, on social media platforms.  

The permit will be mandatory for all individuals aged 18 and above who promote third-party products or services. It will be free of charge for the first three years and must be clearly displayed on registered social media accounts. Advertising is only permitted through accounts linked to the permit, and prior approval may be required depending on the nature of the content. 

Visitor Advertiser Permits will also be introduced, requiring visiting content creators to register through licensed UAE-based advertising or talent agencies. These permits will be valid for three months, renewable once. 

Exemptions include individuals promoting their own businesses and minors engaged in educational, cultural or awareness activities, provided content aligns with age classification laws. 

The initiative, led by the UAE Media Council, aims to enhance transparency, content quality and professional standards in digital advertising.