Former CareerBuilder executive to drive powerful brand, fuel aggressive growth
CHICAGO, September 2, 2015 —VISANOW Inc. (VISANOW), a leading provider of online immigration services in the United States, today announced that Jamie Gilpin has joined the company as chief marketing officer. In this role, she will oversee the B2B and B2C marketing strategy, including demand generation, brand management, online and offline marketing, website and content management, public relations, event marketing, and partner/channel marketing and is charged with accelerating the growth of the company — which is expected to quadruple the size of its sales force this year and increase revenue by another 75 percent in 2015.
Gilpin joins VISANOW from CareerBuilder, where she held numerous roles of increasing responsibility, most recently as vice president of marketing and branding. In that role, she directed the development of strategic marketing and was responsible for the B2B strategy, including marketing operations, product marketing, demand generation, advertising, promotions, events, customer intelligence, e-commerce and customer experience.
“Jamie’s nearly 15 years of vast sales, marketing and branding knowledge and experience will be integral to fueling our aggressive growth,” said Dick Burke, president and chief executive officer of VISANOW. “She will play a key role in driving a powerful brand for VISANOW that represents our dedication to providing education, support, unparalleled value and a better experience overall for both businesses and individuals navigating through the arduous immigration process.”
Gilpin is a frequent speaker and author on the topics of recruiting, workforce issues, the skills gap, employer brand, candidate behavior, marketing and big data. She received a master’s degree in business administration from Northwestern University’s Kellogg School of Management and a bachelor’s degree in public relations from Florida State University.
“I studied the relationships between job seekers and employers for more than a decade and became passionate about the skills gap and employers’ inability to find qualified talent, especially in the STEM areas,” said Gilpin. “Foreign nationals are an important part of our overall workforce planning strategy and, given that 6 of 10 foreign born college students graduate with STEM degrees, the work that VISANOW is doing is critical to our success as an economy and society. I felt compelled to be a part of it.”
VISANOW streamlines the tedious and confusing visa application process by automatically gathering required information, forms and documents from both the sponsor and applicant, then dynamically generating a complete, accurate and personalized application. Experienced and knowledgeable VISANOW-affiliated attorneys review the applications and provide counsel throughout the process. This combination of automation, transparency and high customer touch helps save time, money and stress — driving a net promoter score of 76.
Founded in Chicago in 1998, VISANOW is a leading provider of online immigration services in the United States. The company integrates the best of both people and technology to offer cost-effective, transparent visa application services. Its patented online process provides fast response times, easy access to case information and comprehensive customer support. Since its inception, the company has prepared cases for tens of thousands of individual and business visa applications with a 95%+ VISANOW-affiliated attorney case approval rate.*
Website, technology platform and administrative services are provided by VISANOW Inc., a Delaware corporation. Legal services are provided by VISANOW PC, an Illinois professional corporation. VISANOW Inc. and VISANOW PC are separate legal entities. *Approval is not guaranteed in any given case; approval depends on the specific facts and legal circumstances of each case. Please visit visanow.com for more information.